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Testimonials and Case Studies : Daffys

Daffys

 
Rating: Daffys: "Thank you for helping us with our digital signage!"
Visual Apex business LEDTV - Samsung UD55A As a retailer, Daffy's wanted to show the latest in digital signage technologies with a substantial "wow" factor to help promote traffic off the street and to increase in-store sales. They came to Visual Apex, and the results were impressive.

LED Display: Samsung UD55A LEDTV
Photos:

Daffys Samsung UD55A Projector photos Daffys Samsung UD55A Projector photos Daffys Samsung UD55A Projector photos Daffys Samsung UD55A Projector photos
Daffys Samsung UD55A Projector photos Daffys Samsung UD55A Projector photos Daffys Samsung UD55A Projector photos Daffys Samsung UD55A Projector photos
Daffys Samsung UD55A Projector photos Daffys Samsung UD55A Projector photos
Case Study:

The just released Samsung UD55A was the perfect choice to "show-off" larger, thinner and brighter ultra-thin bezels displays. Visual Apex configured two different video walls; a 3 X 5 landscape configuration on the wall above the down escalator (picture) and a 2 X 3 portrait wall facing pedestrians on the street (picture). To allow quick and easy installation, we went with the new Peerless DS-VW660 pull-out video wall mounts (custom configured with spacers specific to the displays). Additionally, the mounts allow for single panel exchange or servicing without all the panels having to be removed.

To complete the project team, Visual Apex referred a partner installer (Dan Hirschberg of Homedia Electronics) Homedia had done a previous Times Square video wall installation with us for Counter Burger's store front (Samsung mirrored 4 x 1 46" video wall).

Below are some additional innovative highlights and results on the Daffy's project.
  1. High profile – Times Square flagship fashion store, "Daffy’s – High Fashion/Low Prices"
  2. First to market – One of first deployments in North America of UD55A screens for 15 screen interior video wall and 6 screen storefront video wall
  3. Game changing marketing - call to action storefront video wall increased retail store traffic by 30%
  4. Construction innovation – installation of 15 UD55A screens above high traffic 30 second escalator ride
Overall, with pre & post sales support from Brawn Consulting and Samsung's ProAV exchange replacement program, this cutting edge Samsung solution was a huge success for all!

Testimonial:

Visual Apex is a direct Samsung ProAV dealer that primarily focuses on digital signage, touch applications and video wall solutions. We were contacted by Ian Collins with Fifteen degrees (general contractor/digital signage/content provider in Canada) about a incredible opportunity with Daffy’s (high-end fashion retailer primarily doing business in New York and New Jersey - www.daffys.com) Daffy’s was opening a new flagship store in Times Square. As a retailer, they wanted to show the latest in digital sign-age technologies with a substantial "wow" factor to help promote traffic off the street and to increase in-store sales.

Overall, with pre & post sales support from Brawn Consulting and Samsung's ProAV exchange replacement program, this cutting edge Samsung solution was a huge success for all!